Black Santa & the Beauty of Representation at Christmas

Black Santa & the Beauty of Representation at Christmas explores how inclusive holiday imagery—like Black Santas, angels, and culturally rooted designs—brings joy, dignity, and belonging to Black families during the season.

REPRESENTATION MATTERSTHE STORY BEHIND THE COLLECTION

Joan H.

7/14/20252 min read

Watercolor painting of Black Santa Claus joyfully steering his sleigh, filled with gifts
Watercolor painting of Black Santa Claus joyfully steering his sleigh, filled with gifts

Ebony Noel: A Holiday That Holds You

Over thirty years ago, I was wandering through a holiday gift shop with a close Black friend. The shelves were filled with snowflakes, sleigh bells, glittering angels—and rows upon rows of Santas. Each one wore the same rosy cheeks, twinkling blue eyes, and ivory skin.

She paused, quietly studying them. Then came a soft sigh.
“They never really look like us,” she said, her voice gentle but firm. “I’ve rarely seen a Santa that actually reflects our families—with warmth, with dignity. They always feel like someone else's tradition.”

That moment rooted itself in me.

It was more than a comment—it was a glimpse into a deeper truth: the absence of representation in something as beloved and universal as holiday joy. It wasn’t just about décor. It was about belonging.

Ebony Noel was born from that conversation. A paper collection created not just to be beautiful—but to be true. True to heritage, true to joy, and true to the families who deserve to see themselves reflected in the season’s story.

Why Representation Matters

Representation during the holidays isn’t about novelty. It’s about recognition.
It’s about a child seeing a Santa who looks like their grandfather… a brown-skinned angel with natural curls that match their own… a card that reflects their culture, their joy, their family.

When the images that fill our homes reflect who we are, they say:
You belong here. You are part of the magic, too.

Ebony Noel is filled with those images—Black Santas full of light and warmth, children with textured hair playing in the snow, brown-skinned angels watching over wintry skies. Each one drawn with reverence and love.

Celebrate with Heart

We believe holiday traditions should be filled with meaning. Here’s how to infuse yours with intention:

✧ Wrap with Intention

Pair our Black Santa wrapping paper with kraft paper, velvet ribbon, or sprigs of pine and cinnamon sticks. Let your wrapping tell a story—one that feels earthy, heartfelt, and rooted in legacy.

✧ Send with Meaning

Choose cards that feel like home. Select holiday greetings that reflect your family's beauty, history, and humor. Write notes not just with wishes—but with memory and care.

✧ Create Keepsakes

Use Ebony Noel gift tags, memory cards, or recipe journals to start new traditions. Collect hand-written memories. Pass down favorite dishes. Preserve what matters most, wrapped in paper that speaks your truth.

A Holiday That Holds You

Ebony Noel is more than stationery. It’s more than a collection.

It’s a love letter to the families who’ve long celebrated with joy, but not always with reflection. It’s for those who’ve made do with what was available and are now ready for something that’s theirs.

Every card, tag, and print is a quiet affirmation:
You are seen. You are cherished. You belong in the season’s story.

This year, let your paper speak softly and boldly. Let it reflect your traditions, your light, and your legacy. Let it hold you.

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